Checkered Car Club

Launch content for Checkered Car Club, a private luxury car club in Lagos, Nigeria. The club was announced before it physically existed: there was no event, no track, no crowd and no car to film.

This is concept visualisation: showing the club as it will be, not as it is. Cars at speed on the coastal highway, packed grandstands, a red-carpet arrival, all generated. The hard part of this kind of work is not producing one good image, it is producing a whole sequence that reads as the same event. Same time of day, same city behind it, same crowd, same sponsor treatment across every shot. Without that lock it becomes a collection of pretty images of different events, and the viewer immediately senses that none of it happened.