Exercise catalogue

An independent GGfx study, under a fictional brand. It takes the catalogue of a fitness app, around a thousand exercise videos in technical line drawing, and tests rebuilding the whole catalogue as branded photographic image without reshooting anything.

The problem with a catalogue is not the first image, it is the thousandth. The visual base is built once: an instructor and a gym set as fixed references, with the same light and the same framing, then locked. Every clip is rebuilt from footage the client already owns, which preserves the exercise form exactly as the app teaches it, movement for movement. Only the finish changes. That lock is what makes a thousand pieces read as one brand's catalogue instead of a thousand different images that happen to show exercises.