Arboredo

A communication film for Projeto Arboredo, on agroforestry, made for COOBIO with Forest Trends and Akarui. Two minutes to explain a planting system that mixes forest and crops, to an audience that has never seen one.

The entire forest is built in 3D: trees, crops, house, characters and animals. None of it is footage or stock. The finish is illustrated on purpose, with simplified shapes and flat colour, because a photoreal agroforest turns into an unreadable green tangle on a phone screen. The camera uses real shallow focus, computed on the virtual lens: the frog and the characters lift off the background the way they would on a long lens, and the viewer knows where to look in every shot. That is the difference between showing the system and showing undergrowth.